Blog · Web design + small business
Notes & tips.
Practical advice on web design, SEO, hosting, and running a small-business website. Written for people who actually run businesses, not designers.
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Hand-picked reads.
Featured
Local SEO: How to Rank for "Near Me" Searches
Learn how to optimize your small business website to appear in local "near me" searches and attract nearby customers.
Featured
Summer Marketing Ideas for Cape Cod and South Shore Businesses
Maximize the summer tourist season with these marketing strategies designed for Cape Cod and South Shore businesses.
Featured
The Best Email Newsletter Platforms for Small Businesses in 2025–2026
Email marketing delivers $36–$42 for every $1 spent—the highest ROI of any marketing channel. But with free plans shrink...
Latest posts
All articles.
Website Accessibility: Making Your Site Usable for Everyone
Learn why website accessibility matters and practical steps to make your small business website usable for visitors with disabilities.
Creating Effective Service Pages That Convert Visitors
Learn how to structure and write service pages that clearly communicate value and convert website visitors into customers.
Essential Website Metrics Every Small Business Should Track
Discover the key website metrics that matter for small businesses and learn how to use data to improve your online performance.
Local SEO: How to Rank for "Near Me" Searches
Learn how to optimize your small business website to appear in local "near me" searches and attract nearby customers.
How to Prepare Your Website for Back-to-School Season
Get your small business website ready to capture back-to-school shoppers and fall customers with these preparation tips.
WordPress vs Custom Website: Which Is Right for Your Business?
Compare WordPress and custom website development to determine which option best fits your small business needs and budget.
The Power of Customer Testimonials on Your Website
Learn how to collect, display, and leverage customer testimonials to build trust and convert more website visitors.
Understanding Google Search Console: A Beginner's Guide
Learn how to use Google Search Console to monitor your website's search performance and identify opportunities for improvement.
Summer Marketing Ideas for Cape Cod and South Shore Businesses
Maximize the summer tourist season with these marketing strategies designed for Cape Cod and South Shore businesses.
How to Write Website Copy That Converts Visitors to Customers
Discover proven copywriting techniques that turn website visitors into paying customers for your small business.
Website Security Essentials: Protecting Your Small Business Online
Learn the critical security measures every small business website needs to protect customer data and maintain trust.
Your Customers Are Asking AI Now — Here's How Your Business Still Gets Found
Fewer people are clicking blue links and more are asking ChatGPT, Perplexity, and Google's AI for answers. Here's what that shift means for...